How to Use LinkedIn to Market and Promote Your Blog

LinkedIn is a social media platform that many bloggers don’t take advantage of. Using LinkedIn correctly will help you market and promote your blog! I have a few tips that will help get you started and hopefully drive some traffic to your blog.

LinkedIn could be your ticket to an awesome blogging job or even more traffic!

 How to Use LinkedIn to Market and Promote Your Blog

How to use Linkedin to Market and Promote your Blog

Connect with Like Minded People

If you are looking to take your blog to the next level, be sure to connect with like minded people. LinkedIn is filled with business owners and entrepreneurs. LinkedIn gives you the opportunity to connect with people who can really help you brainstorm and start thinking outside of the box. You might also find a really awesome social media job using LinkedIn!

Complete the Profile

When you first set up your LinkedIn account you will want to complete the profile. The first thing brands and business owners are going to look at is your profile. If your profile is not completed they will probably move on to the next person. Having a complete profile could mean getting a great blogging job or some additional traffic to your blog. Once you have the profile completed start making connection with other LinkedIn users. Building connections will help give you more exposure!

[bctt tweet=”Use Linkedin to Market and Promote your blog with these easy steps.”]


Join Groups

If you are familiar with Facebook then you probably know how groups work. Well there are groups on LinkedIn as well and I highly suggest joining a few of them. I only suggest joining a few groups at first and focus on being as active as possible! Remember LinkedIn is all about building connections, the more active you can be the better.

Try to join groups that are of interest to you or represent what your goals are.

 Update Your Status

Lots of people sign up for LinkedIn and then never do anything with it. Please do not be one of those people who has a blank LinkedIn account. Be sure to update your status on a regular basis! Ask questions, leave a link to your most recent blog posts, let the LinkedIn community know what business adventure you are up to or anything else you deem appropriate. Keep in mind that LinkedIn is a professional social media network so keep it clean and professional!

Do you use LinkedIn? If so what do you think of it so far? Has it helped your blog?


  1. I joined Linkein a long time ago, but never used it for anything. I need to do the tips you suggested when I get a chance. Thanks!!!

  2. Haven’t used much LinkedIn and I was wondering how to best use it with a blog, since I know (at least I knew) it’s more about corporate businesses and people who are looking for jobs in that world. But maybe there is a way ‘in’ afterall…

    1. I get a lot of traffic from Linkedin.. It is a great way for bloggers to make connections with others in the field and learn from each other.. Use it, you won’t be disappointed ๐Ÿ™‚

  3. woo hoo! So glad I stopped by here– I was just talking to another bloggy friend about Linkedln. I have an account but I don’t know where to start– this is very helpful! Pinning as a resource

  4. I get notifications from others about LinkedIn and wasn’t really sure how to respond. Your post is really helpful in explaining exactly what benefits a blogger might expect!

    1. Anne! It took sometime for me to understand what Linkedin could do for my blog.. I had the account for quite a long time and I basically ignored it..Then I happened to read upon some articles on the benefits of Linkedin and I started to get active based on the things I learned.. and I have never looks back since then..:)

  5. I get a lot of requests from people to hook up on LinkedIn but I’ve never done much of anything at all with my account. I may have to rethink things. ๐Ÿ™‚

    1. haha Rosey! You are right! I used to get lots of notifications from Linkedin, before I knew anything about it..this was a while back..But when I got a little understanding about how it worked, the rest was easy.. you can basically control which emails to get and which ones to opt out from..

  6. I had no idea how to use linkedin before. I am a member but never use it. I will have to give it a try with your helpful tips. Thanks for posting this it is really informative.

  7. I am a member of linked in but never knew how to use it to really grow and promote my blog. Thanks for the explanation!

  8. I must work LinkedIn into my social media. I have a profile set up now, I just haven’t done much with it. I’ve never been active in the groups there, but I can see that I need to do that too.

  9. Love this! I have been wondering about how LinkedIn works with blogging. Thanks for sharing this. I pinned it to my Blogging Tips board on Pinterest! ๐Ÿ™‚

    Life With Lorelai

    1. Kristen! You do get traffic from Linkedin, but not like the bunch you get from pinterest or Twitter or facebook.. Yes, groups could help the bit too… but again, there are good days and bad days when it comes to traffic ๐Ÿ˜‰

  10. I’m one of those lame people with a blank linked-in account. Someone years ago wanted to friend me so I signed up for it. I actually haven’t even been on the account site. I don’t even remember my password. I have avoided it like crazy, but I may check it out someday soon and get it going. This is a great post to help me do it!

  11. Itโ€™s a little surprising that I am not Face booked, tweeted and linked. ๏Š
    LinkedIn remains the one social media platform that is actually more popular with Professionals than the general public.

    But I like LinkedIn, I have to change my โ€˜No Presenceโ€™ on social media!

    Thank You

  12. Thanks for the post! It’s bookmarked for me to come back to tomorrow! I’m about to drop out tonight! It’s been a long day.

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